Shopify General Stats
1. As per Shopify, the Ottawa-headquartered e-commerce company reported:
- Revenue – $2.81 Billion. An impressive 31% year-over-year increase.
- Gross Profit – $1.35 Billion. An increase from $1.06 billion in Q4 2023.
2. International Revenue Growth: 33% year-over-year.
3. Unique online shoppers increased from 675 million in 2023 to 875 million in 2024.
4. Current Shopify audience demographics:
- Female: 56.37%
- Male: 43.63%
What Are The Top Countries For Shopify Stores?
The United States dwarves other countries in terms of most Shopify installs. Following it are, the United Kingdom and Canada which have the most Shopify stores.
Top Ten Countries With The Most Shopify Stores
- United States – 983,610
- United Kingdom – 193,396
- Canada – 133,347
- Australia – 120,481
- India – 90,239
- France – 87,150
- Germany – 85,228
- Netherlands – 55,462
- Italy – 48,104
- Brazil – 45,743
source: Shopify online stores by country 2025 | Statista
Shopify Usage Distribution Stats
As per BuiltWith, Shopify hosts a big chunk of e-commerce websites, accounting for about 24% in total.
WooCommerce and Shopify Plus come in next taking 13% and 9% of e-commerce market share respectively.
Current share of e-commerce websites built on various e-commerce technologies:
- Shopify – 24%
- WooCommerce – 13%
- Shopify Plus – 9%
- Magento – 7%
- PrestaShop – 3%
Shopify Plus Stats
In 2014, Shopify introduced “Shopify Plus“. ‘It’s an advanced e-commerce platform tailor-made for businesses that want more than what the basic Shopify plan offers.
As of March 2025, BuiltWith reports the following statistics for Shopify Plus:
- Total Websites using Shopify Plus: There are a total of 71,178 sites using Shopify Plus.
- Live Websites using Shopify Plus: 53,361 live websites using Shopify Plus.
- U.S. Presence: 29,519 stores in U.S. are making use of Shopify Plus.
- India Presence: Meanwhile, there are only 543 websites in India using Plus.
- Top 5 Shopify Plus users by country:
- United States – 29,519
- United Kingdom – 3,918
- Australia – 3,401
- Canada – 3,104
- Germany – 1,752
Popular Categories in Shopify
Apparel happens to be the most popular category in Shopify with a total of 537,883 stores.
Travel is the least popular category, having only 11,905 merchant stores.
Top 5 Most Popular Categories in Shopify:
- Apparel – 537,883
- Home & Garden – 232,148
- Beauty & Fitness – 207,549
- Food & Drink – 129,921
- People & Society – 77,840
Source: Shopify stores by category 2025 | Statista
Shopify Daily Active Users Stats
Shopify has about 2.1 million daily active users.
Shopify attracted a total of 449.4 million visits from December 2024 to February 2025.
More than half of the website traffic came from the Desktop platform, amounting to 69.46%. Mobile accounted for the rest 30.54% of traffic.
Between December 2024 and February 2025, Shopify saw an average of 149.8 million monthly visits. Of these 149.8 million monthly visits, 46.36 million were Unique Visitors.
Shopify Pay Stats
Currently, there are over 200 million Shop Pay users in the world.
As of March 2025, BuiltWith reports the following statistics for Shopify Pay:
- Total Websites: There are approximately 4.21 million sites that have used Shopify Pay.
- Live Websites: Around 1.62 million sites are currently active with Shopify Pay.
- Historical Usage: About 2.6 million sites have used Shopify Pay in the past.
- U.S. Presence: Approximately 978,000 of these websites are based in the United States.
- India Presence: About 1,262 of these websites are from India.
- Top 5 Shopify Pay users by country:
- United States – 978, 038
- United Kingdom – 92,437
- Australia – 80,774
- Canada – 58,115
- Germany – 5,631
Social Media Traffic to Shopify Stats
- Shopify receives the most social media traffic from YouTube, followed by Facebook, WhatsApp, LinkedIn, and Reddit.
- Youtube – 34.25%
- Facebook – 27.27%
- WhatsApp – 10.52%
- LinkedIn – 9.12%
- Reddit – 5.56%
- Other – 13.29%
- Source: SimilarWeb
Top Shopify Apps Stats
Shopify powers merchants all over the world through its diverse range of apps. At present, the Shopify App Store has 14,266 apps helping businesses cover their every basic needs.
Here are the top three Shopify apps, ranked by the number of installs.
Conclusions
The latest data from 2025 reaffirms one undeniable truth: Shopify is not just growing — it’s thriving. With $2.81 billion in quarterly revenue, over 875 million unique online shoppers, and a presence in nearly every major e-commerce market, Shopify has cemented its position as the go-to platform for businesses aiming to scale online.
Whether you’re selling fashion, fitness, home décor, or anything in between, Shopify provides a reliable, customizable, and secure foundation. With Shopify Plus adoption growing among enterprise brands, and tools like Shop Pay and Klaviyo simplifying payments and marketing, the platform offers a complete ecosystem for online success.
But powerful tools alone don’t guarantee results — the implementation and execution matter just as much.
That’s where Dectox comes in.
We specialize in Shopify website development tailored to your brand and business goals. Whether you’re launching a new store or optimizing an existing one, our expert team provides:
✅ Custom Shopify Website Design – Responsive, mobile-first design that delivers seamless UX across all devices
✅ Complete Shopify Store Setup – From domain integration to payment gateways, shipping setup, and product configuration
✅ Migration to Shopify – Hassle-free migration from WooCommerce, Magento, Wix, or custom platforms
✅ Shopify SEO & Speed Optimization – Get found on search engines and keep visitors engaged
✅ Conversion-Focused Design – We use data-driven layouts and tools to increase sales and reduce cart abandonment
✅ Integration of Top Shopify Apps – Including Klaviyo, Judge.me, Shopify Inbox, and more
✅ Ongoing Maintenance & Support – Keep your site running smoothly with regular updates, troubleshooting, and performance audits
With the Shopify ecosystem growing faster than ever — and over 2.1 million daily active users engaging on the platform — now is the best time to get your online store up and running with expert guidance.
🚀 Let Dectox be your partner in building a scalable, secure, and high-converting Shopify store.
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